Lisa Schade

Broker, BS, CDPE, SFR

There’s No Better Time to Sell Your Home Than the Holidays

By John Voket, RISMedia Consumer Confidant


If your property has languished on the market since summer or fall, REALTOR® Rae Catanese has this uplifting news.

Catanese recently blogged that anyone shopping for a home during the holidays is most likely a serious buyer, and she wouldn’t sway people from listing their home for sale during the holiday season for several reasons.

She says typically there is less inventory on the market which will bring you more showings. The more showings you have the better chance of receiving an offer.

Bottom line, according to Catanese, is that you have less competition and may be able to get a higher price for your home than you would if people had more to choose from.

Also, your home and your neighbor’s home probably have more curb appeal decorated. Catanese believes the holiday season “gets people in the mood” to buy.

Since many people think about how their lives will change in the upcoming New Year, Catanese thinks buyers may be more likely to envision themselves starting a new life in a new home, and the decision to purchase could be less stressful.

In general, Catanese says people are more generous, happy, and friendly, which could make the negotiating process go a bit more smoothly in your favor.

Also, be flexible and prepared to show your home at a moment’s notice. People have less time during the holidays so you may wind up getting requests to show your home with very little time to prepare.

Buyers may also accommodate an early closing with a rent back or extended occupancy allowing the seller to stay in the property until after the holidays are over.

When marketing your house during the holiday season, you may have fewer actual showings, but the buyers may be more qualified and motivated. Sellers will have less competition, possibly resulting in a quicker sale and higher sales price. 

Reprinted with permission from RISMedia. ©2014. All rights reserved.

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